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mgive

A collection of 2 posts

Shaking up the long tail

Donors who use cell phones to make donations do more than give, they talk about it. They actively encourage others to give. They may not do much due diligence themselves, but they sure do spread the word. Those insights come from a new report looking at text donations made to
12 Jan 2012 2 min read
innovation

It's a pen, it's a pledge card, it's a cell phone!

Everything about the panel set up looked familiar - four chairs on a raised dais, clip on mics, water glasses. It wasn't until  the moderator of this particular discussion opened it up to the audience for questions that I realized I was truly among a different group than
15 May 2008 1 min read
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